For villas, guesthouses and apartments
Arova answers every guest on WhatsApp and email in their own language, takes the booking and the payment, issues the Romanian paperwork, sends the door code and gets the house ready — day and night, without a reception desk.
1 month free, then €49 a month · everything included
About 6 minutes: everything Arova does, on the demo villa — feature by feature
The numbers · One year at Vila Peștera
Counted from a real year at Vila Peștera, a four-bedroom villa in Moieciu: about 25 stays, 160 WhatsApp conversations and every bill, proforma and door code that comes with them.
What Arova does
Most owners stitch together a PMS, a messaging tool, an invoicing app, a check-in tool and a smart-lock app. Arova is all of it — built around direct guests, WhatsApp and the house itself.
WhatsApp, the property's own mailbox and your website's forms land in one inbox. For every message the AI writes a reply grounded in your property: live availability, the exact price for the dates asked, minimum stays, house rules and your terms — in the guest's language.
Your booking page — on your website and as a link the bot sends on WhatsApp — shows the free nights and prices. The guest picks the nights and pays: by card, Apple Pay or Google Pay through Stripe, by holiday card through NETOPIA, or by bank transfer with the proforma. Paid, the booking is made, the dates are closed on Booking.com, Airbnb and Travelminit, and the team is told.
The guest sends a photo of their ID; Arova reads it, asks for anything missing, issues the proforma and blocks the dates. Paid, the invoice is issued and sent, and goes to ANAF's e-Factura by itself — or as a draft in SmartBill. The arrival form is filled in and signed on the guest's phone.
During their stay each guest gets a private page — and the WhatsApp bot — with the Wi-Fi, their own key box PIN, the temperatures, the heating, the gate and the cameras, in their language. The TV greets them with a slideshow. You see when they arrived and when they left.
Every week Arova checks what similar places nearby charge and what their guests say, and recommends one move per open date. It finds the people who asked and didn't book, and your past guests, and writes to them. It suggests social posts and publishes them to Facebook, Instagram and TikTok.
Nights sold by channel, nights left empty, how many asked and how many booked, income confirmed and projected — with an AI advisor that turns it into next steps. Each rule is a sentence you set once: hot water on before arrival, the check-out message the evening before, the survey two days later.
Arova and the alternatives
We reviewed 15+ products in October 2026: global vacation-rental platforms, Romanian hotel software and specialist AI, pricing and check-in tools. None of them covers what Arova does on its own.
| Arova | Global rental platforms | Romanian hotel software | Add-on tools | |
|---|---|---|---|---|
| Guest conversations | ||||
| AI replies, drafted or sent by themselves | Yes | Some | No | Some |
| WhatsApp-first: templates, the 24-hour window | Yes | Some | Some | Some |
| AI that learns from your past chats | Yes | Some | No | Some |
| Every message translated both ways | Yes | Some | No | Some |
| Bookings & payments | ||||
| Booking page with card, Apple Pay, Google Pay | Yes | Yes | Yes | No |
| Holiday cards (NETOPIA) | Yes | No | Some | No |
| Pay in instalments: 50% now, 50% before arrival | Yes | Some | Some | No |
| Bank transfers matched to their booking | Yes | No | Some | No |
| Waiting list for dates that are taken | Yes | No | No | No |
| Partners and agencies with commissions | Yes | Some | Some | No |
| Channel manager: rates pushed to Booking.com by API | No | Yes | Yes | No |
| Calendar sync with Booking.com, Airbnb, Travelminit | Yes | Yes | Yes | No |
| Romanian paperwork | ||||
| Invoices to e-Factura, or SmartBill | Yes | No | Yes | No |
| ID or passport read from a photo | Yes | Some | Some | Some |
| Arrival form (fișa de anunțare), signed on the phone | Yes | No | Yes | No |
| Company check at ANAF / VIES | Yes | No | Some | No |
| The house | ||||
| A key box PIN per booking, arrivals detected | Yes | Some | Some | Some |
| Heating, gate, cameras for the guest | Yes | Some | No | No |
| Device alerts and stay-based automation | Yes | Some | No | No |
| TV welcome-screen app | Yes | No | No | No |
| Stay report PDF after each stay | Yes | No | No | No |
| Selling more | ||||
| “Extend my stay” offered to staying guests | Yes | Some | No | Some |
| Competitors' prices and reviews, read for you | Yes | Some | No | Some |
| Win back leads by WhatsApp, SMS or email | Yes | Some | No | Some |
| Social posts to Facebook, Instagram, TikTok | Yes | No | No | No |
| Prices changed automatically | No | Some | No | Yes |
Global rental platforms: Guesty, Hostaway, Hospitable, Hostfully, Lodgify, Smoobu. Romanian hotel software: Hermis, RezervaOnline, Hoteliera, 5starDesk. Add-on tools: AI inboxes (Enso Connect), pricing (PriceLabs), check-in (Chekin) — each covers one piece.
For a 4-room villa sold as a whole, list prices, VAT excluded.
Where others are ahead: Arova syncs Booking.com and Airbnb by calendar link (availability), not by API — it doesn't push rates or read their messages — and it recommends prices rather than changing them for you. Competitor information is from public websites and review sites, October 2026.
Pricing
No booking commission, no modules to add. Try it free for a month.
+ €15 a month for each additional property
No VAT added — we're not a VAT payer.
✓ First month free
Start your free monthCreate your account on reception.arova.ro
Paid separately, to the provider: SMS — each property uses its own SMSLink account; card fees (Stripe, NETOPIA); your WhatsApp number's messages, at Meta's rates.
Smart devices are optional — Arova works with the locks, sensors and plugs you already have, or none. Need some? Order them from our shop, set up for Arova before they're shipped.
Try it now
Vila Aurora in Bran is a made-up villa run entirely by Arova — bookings, conversations, the smart home, marketing, all switched on. Nothing leaves the demo and it resets every night.
Get a demo login by email in a minute, and look around Reception, the Calendar and everything else.
Get the demo login →Ask the demo reception for a weekend, a price or the Wi-Fi — and watch the AI answer.
Open the guest chat →The demo villa's own website, with Arova's booking box and payments in test mode.
See the demo website →Prefer to see it with us? Book a 30-minute call — with your property in mind.
📅 Book a callYour property's details and prices, and a few minutes: describe the property to the setup assistant or import your website, and the profile fills itself in. Add your mailbox and your Booking.com / Airbnb calendar links. For WhatsApp, we connect your number with you.
No — it works next to them. Their bookings come into Arova's calendar and the dates you sell directly close on them, through calendar links. Arova's strength is everything around the booking, and getting more of your guests to book directly, without commission.
Only if you want it to. By default it writes a draft and you press Send. You can switch on auto-reply for one conversation, for a whole channel, or only for the first messages — and it hands over to you when something needs a person.
One guest writing to you in a month, however many messages they send — on WhatsApp, email or your website. The plan includes AI replies for up to 100 of them a month, enough for most villas and guesthouses. You can always reply by hand.
No. Everything about conversations, bookings, payments and invoices works without them. If you have a TTLock key box, Tuya sensors, Tapo or Kasa plugs, a Salus thermostat or Home Assistant, Arova can use them.
Straight to you: card payments into your own Stripe or NETOPIA account, transfers into your bank account. Arova never holds your guests' money and takes no commission on bookings.
ID photos are stored privately and deleted 90 days after the stay, and guests' phone numbers, emails and ID numbers are removed before the AI learns from your chats. Marketing only goes to guests who didn't say no.
Yes — each property has its own number, mailbox, calendar and settings, all under one login. Each additional property is €15 a month on top of the €49 plan, with everything included.
Start with a free month. Questions first? Write to us or book a call — we speak Romanian, English and Spanish.
